Texting for Dollars

Bob Geldof, a hero to many in Africa, is organizing the Live 8 concerts as a kick off to The Long Walk to Justice campaign to end poverty. Much like the Live Aid concerts in 1985, this came along last minute and has involved some interesting negotiations.

Hyde Park, the London location they wanted for the Live 8 concert, was already booked for a charity event to benefit The Prince's Trust and Help a London Child. Prince Charles graciously allowed Geldof use of the space and cancelled his own event. To raise the money the organizations needed, tickets to the London Live 8 concert are being given out via a text lottery, which raised over 2 million pounds in the first day.

If only we could get past those pesky campaign finance laws, how great would a texting fundraiser be?