But You'll Still Give US Money, Right?
Those stupid corporations are once again messing things up for the rest of us. A new study released on Wednesday shows that American consumers are becoming more and more reluctant to make purchases on the Internet. I thought that Americans didn't have time for any news that didn't involve Michael Jackson, but clearly they have been paying attention to the recent announcements by Choicepoint Inc. and Lexis Nexis.
Clearly voters are concerned about the security of their personal information on the Internet, and that fear is inhibiting the full potential of e-commerce.Oh crap! And worse than that...
Litan said her research also shows consumers are not satisfied with the way the federal government has responded. "There have been hearings ... but it's not like they've done anything," she said.So, we have consumers who are scared to buy on the Internet and blame politicians. This has huge implications for online fundraising.
It is crucial that candidates pay attention to the security measures discussed in Winning Campaigns Online. Without a visible commitment to data privacy, by having a visible privacy policy, collecting personal data only on a secure server and not sharing personal information without consent, voters will stop submitting those vital contributions.
2 Comments:
It'll be interesting to see, but with so much at stake, my guess is industry will respond to employ measures to counter this uneasiness. And do so better than politicians.
Data security and privacy are a REALLY big deal, though. Despite the considerable growth in familiarity with the internet, trust has always been, and will remain, the big cultural hurdle for ecommerce (and fundraising).
Yes, I think that all personal information being encrypted is an important step that few sites have taken.
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