Give Me Your Money or My Volunteers Will Call You Every 5 Minutes for the Rest of Your Life!

Its pretty much considered gospel truth in campaign fundraising that the best prospects to ask for money are people who have already given you money. Even John Kerry knows that, just ask Justin.

So I was surprised, when reading the fundraising chapters in Winning Campaigns Online that there was no mention of that time-honored strategy: the follow up pitch. It seems to me that if you are going to automate your thank-you letters, you should also automate your monthly follow up pitch.

Of course, if you're going to ask for more, you'd better have something to give, which could mean a new section on the website or access to the website VIP lounge. Whatever it is, you've got to keep asking so you might as well make it a part of your system.

One final note: When you lose - and you lose because your campaign was an utter disgrace - make no mistake, that's when its time to stop asking.